Viral Video: Model Wears Cardboard Box Dress
Luxury fashion brand Balenciaga has once again created a stir on the internet. This time, the brand’s unusual “shipping box dress” has gone viral on social media. The outfit looks like a model is wearing a simple cardboard box, similar to the delivery boxes used by companies like Amazon or Flipkart.
What surprised people the most is its price. The dress reportedly costs $8,900 (over ₹7.5 lakh). While many users found the idea funny and compared it to everyday cardboard packaging, it quickly sparked a debate in the fashion world. As the pictures spread online, many Indians reacted with humor and memes. However, the story later took an unexpected twist, adding even more curiosity around the viral trend.
Photos shared on Instagram
The post was shared on Instagram by the handle @celebsimulation. In the viral pictures circulating on social media, the outfit appears to be a full cardboard box, sealed with tape and printed with labels such as “Handle with Care.” Some posts even claimed that the unusual dress could cost as much as $9,900.
The images quickly caught the attention of users online, many of whom reacted with humor. Several people joked that instead of spending lakhs on such fashion, anyone could simply pick up a cardboard box from their garage and wear it.
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Users gave feedback
As the images spread widely on social media, users shared mixed reactions. Some people responded with humor, while others criticized the idea. One user joked that it looked like someone had taken their job at Amazon too seriously, while another quipped that this might be the reason their online orders arrive late.
At the same time, several users questioned the trend. One person commented that people were supporting the idea even though they knew it did not make sense. Another compared it to earlier unusual fashion items and wrote that first it was a yellow garbage bag and now a cardboard box. Some users also criticized the high price of such designs, saying the money could be better used for helping people in need rather than spending it on what they called a wasteful fashion item.
twist in the story
When the viral images were closely examined, it was revealed that they were AI-generated. In reality, luxury fashion brand Balenciaga never launched any “cardboard box dress.”
The confusion appears to have started from an old photo taken at the Beijing International Film Festival, where a model from the brand was seen carrying a simple yellow plastic bag. However, the bag was actually a designer item, reflecting the brand’s habit of turning everyday objects into fashion statements.
The clip and related posts later spread widely on Instagram, making the story go viral across social media platforms.
Because of this earlier photo, many people believed that the viral images of the “shipping box dress” by Balenciaga were genuine. The concept of turning a cardboard box into a fashion outfit did not seem unusual to them.
However, fact checks later revealed that the claim was false. No such dress has been launched by the brand, and the images circulating online were misleading.
