How To Be a Seller On Amazon India And How To Register As Amazon Seller
Amazon is one of the top-rated online Internet marketplaces where you can sell and buy products. It is the largest online retailer in the United States of America. The company has committed an investment of more than $ 2 billion in the construction and development of its Indian counterpart, Amazon India. Amazon India was launched in the year 2013 and currently sells millions of products through its platform.
In this article, we will discuss the process of becoming an Amazon India partner and how to sell products through Amazon.
Sell on Amazon India
Amazon offers a wonderful internet based trading platform for all businesses to quickly establish reach across India. The platform offers a wide range of product categories ranging from digital accessories to lifestyle items.
Selling products on Amazon has several advantages over starting a new eCommerce site for your business. The construction, development and maintenance of the online marketplace, payment processing, logistics management, marketing, etc. are fully managed by Amazon on behalf of their sellers.
On the other hand, developing an e-commerce website creates a lot of challenging aspects in terms of logistics management, marketing, payment processing, etc.
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How to Be a Seller on Amazon India
To become a seller on Amazon, visit the Amazon seller registration page and click the “Register Now” button to begin the seller registration process. During this seller registration process, you need to provide basic details like your business entity name, official address, and phone number and your bank account information.
Business Entity Name
To register as an Amazon Selling Partner, it is highly recommended that you register as an LLP (Limited Liability Partnership), OPC (One Person Company) or Private Limited Company, as these entities provide limited liability protection and are easy to start.
When selling products via online e-commerce portals like Amazon, the business promoter could theoretically face litigation or liability from vendors/customers and therefore limited liability protection is very important. If you sell your products through a registered business entity (Limited Liability Partnership or Private limited Company), you must enter the entity name; otherwise, enter the owner’s name.
Address and Phone number
You must provide the address of the entity’s registered office or place of business in the respective column. You must provide a phone number which can be a mobile number as a voice call or SMS verification would be required for registration.
GST registration information
For suppliers who sell certain products that are not covered by GST, GST registration is not required. For all others who sell goods for which goods and services tax applies, they must provide their GSTN number to start selling their goods through Amazon India.
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Bank account information
The prospective seller must provide Amazon with the following corporate bank account information to complete the seller registration process with Amazon India:
- Name of the bank account holder
- Bank account number
- IFSC code of the bank
- Account type
After providing the above information to Amazon and completing a mandatory Amazon Partner Questionnaire, you can start selling on Amazon India. Full information regarding product listing and listing management is available via the Amazon India Seller Dashboard.
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List the products on Amazon
Selling products on Amazon is easy and simple. First, you need to list the products you want to sell on the Amazon marketplace. When a customer makes a purchase, you will receive a notification requesting to ship the product. You can initiate delivery of the selected product to the customer and confirm the shipment, or let Amazon fulfill the order for you via its fulfillment arm. Next, Amazon will credit the funds to your bank account after deducting it’s fees.
